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Your product, explained in under a minute.

Straight Cut makes short explainer videos for software companies. We study your product, your site and your customers, and turn it into a video people actually watch to the end.

Get a video for your product

Example: a 30-second product video for an occupational health platform.

One video, many places to use it

YouTube and social ads

A tight cut that explains the product before people scroll away.

Homepage intro

Shows new visitors what you do in the time it takes to read a headline.

News site video ads

Sized and paced for pre-roll and in-article placements.

Launch video

Introduce a new product, feature or plan with something worth sharing.

How it works

01

We learn your product

Your site, your messaging, your brand colours and real product screens.

02

You get a finished video

Script, voice-over, animation, music and sound, ready to publish.

03

We fine-tune it together

One round of changes to wording, voice, call to action or length.

What's included

  • 45 to 60 second explainer video
  • Script and voice-over
  • Your brand colours and real product screens
  • One round of changes included
  • Shorter cuts for ads on request

Let's make one for your product

Tell us what you're building and we'll get back to you within a day.

Send us an email